Siddartha Pilla

I am a second-year quantitative marketing Ph.D. student at the Yale School of Management. My research focuses on the evolving landscape of data-driven marketing interactions and decisions. I aim to explore the various factors that influence the dynamics of consumer-business interactions in our increasingly data-rich world.

Beyond my academic pursuits, I possess a genuine passion for cinema and literature. Additionally, I find great joy in staying active, mainly through racquet sports such as tennis, squash, and badminton. I’m always enthusiastic about embracing opportunities to participate in these activities.

I’m constantly seeking out engaging interactions and enthusiastic about trying new activities.